Content Marketing Industry News Round Up – April 2018Sadiq Khan, Walmart, Neural Networks, Generic Branding and Reporters Without Borders in This Month’s Industry Round Up. SXSW 2018: Follow Your North StarYour Brand Needs to Be Authentic. Be Authentic by Following Your North Star. SXSW 2018: It’s a Marathon, Not a Sprint.SXSW 2018: Strong women, powerful ideas, and the importance of being aware. Voices: A Celebration of International Women’s DayThis International Women’s Day we celebrate by giving voice to the most inspiring, powerful and kind-hearted women we know. Sound Check: Make Your Voice Heard With PodcastsWhen the screens are put away, get your audience to push play.