Content Marketing Industry News Round Up – June 2018 This edition centres on two very different themes: Congratulating brands for their authenticity and freaking out when you’ve accidentally mistaken a robot for a human influencer on Instagram. Children of the RevolutionWhile debate over what to call them continues, most people agree that Generation Z covers anyone born from 1997 onwards, making them oldest among them 21 this year. So why the accumulating buzz about a bunch of teenagers on their way to 21? Different Doesn’t Mean Better. Better Means BetterTo challenge the brain hacking affect of social media, as content creators we need to move beyond the hashtag and eight second attention span. Blockchain 101: A Brief Guide for the Savvy MarketerA brief guide for those wondering what blockchain is. SXSW 2018: Follow Your North StarYour Brand Needs to Be Authentic. Be Authentic by Following Your North Star. Voices: A Celebration of International Women’s DayThis International Women’s Day we celebrate by giving voice to the most inspiring, powerful and kind-hearted women we know. Sound Check: Make Your Voice Heard With PodcastsWhen the screens are put away, get your audience to push play.