We love the work we do for SEEK, because it’s always fun. And it’s not often you can say that when the star of the show is mostly data. As Australia’s leading jobs site, SEEK is not only the place to connect job seekers with employers, but it’s also an important resource to help people decide what kind of career to pursue. With job data mostly serving as the foundation for our content stories, we create really fun, interesting and unique user adventures in the form of interactive infographics and interactive landing pages. Combining data visualisation and illustration techniques, we use geography, industry and pay scale to create individual visual stories for users – it really is a case of choose your own adventure. The data also gives us plenty of opportunities for snack- sized visual content primed for social media. Our work for SEEK is one of those great examples where there are thousands of unique and interesting stories to be told in the data – you just need to know where to look.