Earlier this year, Cath and Kris had the pleasure of speaking to Jade Collins from Femeconomy about Curated Content’s creative process and brand story:
“In her book, Belonging, Michelle Obama shared the following thought: ‘Your story is what you have, what you will always have. It is something to own.’ That’s true of our personal story, and it’s true of our brand story, too. Part of understanding that, is acknowledging our brand stories, just like our personal stories, are always evolving.”
You can read the full interview here.