Crafting Your Company Values: Purpose Beyond Profit
Crafting your company values isn’t an afternoon whiteboard thing. It’s much bigger and takes a lot more thinking than that.
That’s not a Value. THAT’S a Value.
We know we’ve been banging this drum for a while, now. But when we discovered yet another powerful example of a brand living its values through bold and emphatic action they did not anticipate would ever be necessary, it’s a good and powerful thing. It’s the body politic. And it’s about time.
Content Marketing Industry News Round Up – June 2018
This edition centres on two very different themes: Congratulating brands for their authenticity and freaking out when you’ve accidentally mistaken a robot for a human influencer on Instagram.
Children of the Revolution
While debate over what to call them continues, most people agree that Generation Z covers anyone born from 1997 onwards, making them oldest among them 21 this year. So why the accumulating buzz about a bunch of teenagers on their way to 21?
Different Doesn’t Mean Better. Better Means Better
To challenge the brain hacking affect of social media, as content creators we need to move beyond the hashtag and eight second attention span.
Blockchain 101: A Brief Guide for the Savvy Marketer
A brief guide for those wondering what blockchain is.
SXSW 2018: Follow Your North Star
Your Brand Needs to Be Authentic. Be Authentic by Following Your North Star.
Voices: A Celebration of International Women’s Day
This International Women’s Day we celebrate by giving voice to the most inspiring, powerful and kind-hearted women we know.
Sound Check: Make Your Voice Heard With Podcasts
When the screens are put away, get your audience to push play.
